SRAM Neutral Race Support Takes to the Road in 2006 and beyond
Chicago, IL - December 16, 2005
As SRAM introduces two new componentry groups and sponsorship of two
professional teams (soon to be announced), the company has also committed to
a SRAM Neutral Race Support (NRS) program through 2007. The agreement
puts five SRAM decaled 2007 Volvo XC70’s on the road, providing neutral
mechanical support, at more than 80 events nationwide.
SRAM’s Global Marketing Manager, David Zimberoff, called the program,
“Simply furthering our commitment to the road segment.”
Program Manager Butch Balzano expects to travel nearly 250,000 miles in the
coming year and oversee as many as 15 technicians. “SRAM is excited about
the road and is demonstrating that through their strong support of this program
as well as producing some of the most exciting componentry we have seen in
ten or fifteen years.”
The SRAM NRS appearance calendar will include the Sea Otter Classic, the
Pan Mass Challenge, the International Cycling Classic , and the Fitchburg
Longsjo Classic. Balzano added, “We enjoy working with every type of road
event and, no matter where we are, it’s really just about supporting riders.”
Other sponsors of the program include Volvo cars of North America, Orbea
frames, Thule rack systems, Selle Italia saddles, Arundel bottle cages and Michelin tires.

For additional SRAM information please contact Michael Zellmann:
Phone: 312.664.8800 ext.1367
Email: mzellmann@sram.com

For additional NRS support information contact Butch Balzano:
Phone: 401.751.5712
Email: butch@semeventsllc.com

Visit our Website - www.sram.com
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